The history of Maxol was researched, written and  produced as a handsome coffee table book by Turtle Bunbury. Turtle then converted the history into an 11-part podcast series, which he also narrated. A documentary based on the book was added to the mix in 2022.

Founded in 1920, the family-owned Maxol Group is one of the biggest energy providers in Ireland. This is a story of ingenuity, adversity and fortitude from the earliest years of the McMullan family through global wars, oil crises and economic hardship to the present-day challenges of climate change, Covid 19 and technological advance.